Hailey Bieber's Billion-Dollar Birthday: Rhode's Record-Breaking Deal and Family Moments
Update: 2025-11-26
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Hailey Bieber’s past week has been a masterclass in managing fame, commerce, and family, all punctuated by a milestone birthday that felt both glamorous and sincerely personal. Stepping into 29 on Saturday, November 22, Hailey embraced her big day with a look that captured early-2000s supermodel cool: a silver-sequin halter top, blue jeans, and stilettos, all finished off by her signature fresh-face Rhode glow. According to Hola, while social media quickly noticed Justin Bieber’s public online silence, Hailey’s own Instagram released a series of sunlit family photos the following day, including a sweet stroll with Justin and their son, Jack Blues, as well as toddler Jack’s adorable bunny-ear cameo. TikTok content from the birthday also showcased Jack playfully helping his mom with makeup, adding charm and relatability to her public persona.
The real story behind the scenes was a low-key yet luxe Rhode-hosted dinner in Palm Springs, complete with a five-tier pink cake, candlelight, exclusive ice bar for lip products, and curated decor that doubled as subtle brand promotion. CEO Today highlighted the event, noting how Hailey used the occasion to reinforce Rhode’s status as a serious player in beauty, not just a celeb side hustle. Her birthday wasn’t just cake and sequins—it was a brand-building showcase, mixing aspirational lifestyle content with authentic family moments. While Justin skipped the official Rhode dinner, later Instagram Stories revealed him enthusiastically cheering as Hailey blew out birthday candles at a private family gathering, putting to rest rumors of any marital distance.
Outside the birthday bubble, the business moves were seismic. On Wednesday, Hailey announced on Instagram that her skincare brand Rhode was acquired by e.l.f. Beauty in a transformative one billion dollar deal. The transaction, as detailed in Women’s Wear Daily and The Hollywood Reporter, includes $600 million cash upfront, $200 million in e.l.f. stock, and up to $200 million in performance-based earnout. Hailey retains leadership, continuing as Chief Creative Officer and Head of Innovation for Rhode, signaling her ongoing influence over design and direction. Industry insiders agree this sets a new benchmark for influencer-led brands and highlights her rare combination of creative and financial control at just 29.
Social media tributes rolled in from Kylie Jenner, Lori Harvey, Justine Skye, and Camila Morrone, each posting warm memories and public praise underscoring Hailey’s industry clout and reputation as a loyal friend. No public drama surfaced—just visible support and celebration from her inner circle. Headlines everywhere converged on her billion-dollar business triumph and stylish birthday, cementing her place among the elite young moguls. For now, Hailey’s blend of strategic privacy, multi-channel storytelling, and business acumen ensures her week stands out for both personal and professional significance, with industry watchers calling her Rhode deal one of the most significant celebrity brand sales of 2025.
Get the best deals https://amzn.to/3ODvOta
This content was created in partnership and with the help of Artificial Intelligence AI
Hailey Bieber’s past week has been a masterclass in managing fame, commerce, and family, all punctuated by a milestone birthday that felt both glamorous and sincerely personal. Stepping into 29 on Saturday, November 22, Hailey embraced her big day with a look that captured early-2000s supermodel cool: a silver-sequin halter top, blue jeans, and stilettos, all finished off by her signature fresh-face Rhode glow. According to Hola, while social media quickly noticed Justin Bieber’s public online silence, Hailey’s own Instagram released a series of sunlit family photos the following day, including a sweet stroll with Justin and their son, Jack Blues, as well as toddler Jack’s adorable bunny-ear cameo. TikTok content from the birthday also showcased Jack playfully helping his mom with makeup, adding charm and relatability to her public persona.
The real story behind the scenes was a low-key yet luxe Rhode-hosted dinner in Palm Springs, complete with a five-tier pink cake, candlelight, exclusive ice bar for lip products, and curated decor that doubled as subtle brand promotion. CEO Today highlighted the event, noting how Hailey used the occasion to reinforce Rhode’s status as a serious player in beauty, not just a celeb side hustle. Her birthday wasn’t just cake and sequins—it was a brand-building showcase, mixing aspirational lifestyle content with authentic family moments. While Justin skipped the official Rhode dinner, later Instagram Stories revealed him enthusiastically cheering as Hailey blew out birthday candles at a private family gathering, putting to rest rumors of any marital distance.
Outside the birthday bubble, the business moves were seismic. On Wednesday, Hailey announced on Instagram that her skincare brand Rhode was acquired by e.l.f. Beauty in a transformative one billion dollar deal. The transaction, as detailed in Women’s Wear Daily and The Hollywood Reporter, includes $600 million cash upfront, $200 million in e.l.f. stock, and up to $200 million in performance-based earnout. Hailey retains leadership, continuing as Chief Creative Officer and Head of Innovation for Rhode, signaling her ongoing influence over design and direction. Industry insiders agree this sets a new benchmark for influencer-led brands and highlights her rare combination of creative and financial control at just 29.
Social media tributes rolled in from Kylie Jenner, Lori Harvey, Justine Skye, and Camila Morrone, each posting warm memories and public praise underscoring Hailey’s industry clout and reputation as a loyal friend. No public drama surfaced—just visible support and celebration from her inner circle. Headlines everywhere converged on her billion-dollar business triumph and stylish birthday, cementing her place among the elite young moguls. For now, Hailey’s blend of strategic privacy, multi-channel storytelling, and business acumen ensures her week stands out for both personal and professional significance, with industry watchers calling her Rhode deal one of the most significant celebrity brand sales of 2025.
Get the best deals https://amzn.to/3ODvOta
This content was created in partnership and with the help of Artificial Intelligence AI
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