Hailey Bieber BioSnap a weekly updated Biography.

Hailey Bieber has dominated headlines this week with a blockbuster business move that could redefine her career. According to Fortune and AOL Finance, e.l.f. Beauty has acquired her skincare brand Rhode for one billion dollars. The deal, announced in May 2025 but only widely reported in the past few days, instantly positions Hailey among the most successful beauty founders of her generation. Rhode, which launched in 2022, carved out its niche through minimalist, peptide-based skincare and viral marketing, quickly amassing over $212 million in sales thanks to Hailey’s direct-to-consumer strategy and her massive social media influence as noted by e.l.f.’s CEO in Fortune. Rhode’s upcoming expansion into Sephora stores, as confirmed by both Fortune and strategic business outlets, suggests her brand’s momentum is far from waning.

Business insiders like e.l.f. CFO Mandy Fields have highlighted the lightning pace of Rhode’s growth, which is partly credited to Hailey’s instinctive grasp of Gen Z and Gen Alpha consumers. This acquisition is said to be a catalyst for mergers and acquisitions in the celebrity beauty space, igniting industry-wide buzz and speculation about upcoming deals for other influencer brands. The structure saw $800 million upfront and an additional $200 million in earnout payments, reflecting strong confidence in Rhode’s long-term value. Hailey is set to retain her creative leadership role, preserving the brand’s authentic identity in the global spotlight.

The cultural impact of this business sale reverberates beyond Wall Street, with Stephen Baldwin recently celebrating his daughter's success in interviews while warning against less reputable ways young people seek fame online, as noted by AOL. Social media continues to be Hailey’s playground, and her audience of over 54 million on Instagram kept the news trending for days. Brand analysts are already describing Rhode’s e.l.f. era as a watershed moment for accessible luxury and influencer economy strategy.

On the personal front, Hailey and Justin Bieber made a public appearance together on September 21, 2025, radiating happiness and once again quashing persistent rumors about marital tension. Viral YouTube clips and social media posts showed the couple looking joyful and united, fueling positive chatter among fans. No major controversies or negative press have surfaced in recent days, and her public image remains strong and optimistic.

Speculation persists about how Rhode’s integration will evolve in global retail and whether Hailey will expand her footprint in fashion or wellness next. For now, industry experts say her billion-dollar deal represents a decisive milestone, and, coupled with her robust social presence and enduring marriage, sets her up for long-term biographical significance.

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