Despite managing 30 employees and earning $100,000 monthly from her business, Hala Taha was reluctant to leave her stable job. But once she took the leap, her company truly took off. In this episode of the Big Questions podcast, Hala talks to Cal Fussman about her entrepreneurial journey and her strategies for leveraging social media and marketing to build a top-rated business podcast.

Cal Fussman is a New York Times bestselling author, keynote speaker, and master storyteller known for his captivating interviews. He also hosts the Big Questions podcast, and his work has appeared in Esquire, GQ, Sports Illustrated, and ESPN. 

In this episode, Hala and Cal will discuss:

- Hala’s childhood and struggles with discrimination

- How Hala built a top-rated podcast from scratch

- Hala’s transition from corporate to entrepreneurship

- The interest graph algorithm driving most social platforms

- How she leveraged social media for business growth

- Managing a team of volunteers effectively

- The importance of mentorship and encouragement

- Why consistent topics are essential for brand building

- Hala’s unique approach to podcast advertising

- How Hala innovates with AI in podcasting

- And other topics…

Cal Fussman is a New York Times bestselling author and master storyteller known for his captivating interviews. He hosts the Big Questions podcast and is a celebrated keynote speaker. Cal has spent decades connecting with some of the world's most influential figures, from Muhammad Ali to Jeff Bezos. His unique ability to make people feel comfortable and his relentless curiosity have made him a beloved figure in journalism. His work has appeared in Esquire, GQ, Sports Illustrated, and ESPN. 

Connect with Cal:

Cal’s Website: https://www.calfussman.com/  

Cal’s LinkedIn: https://www.linkedin.com/in/calfussman/ 

Cal’s Twitter: https://x.com/calfussman  

Cal’s Instagram: https://www.instagram.com/calfussman 

Cal’s Facebook: https://www.facebook.com/calfussman/ 

Cal’s Podcast, Big Questions: https://podcasts.apple.com/us/podcast/big-questions-with-cal-fussman/id1315791659?mt=2 

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