A consultant who helps small brands build, how her very early connections with social media players led to a successful business, and why with 100k followers within reach, and despite looking and acting like an influencer, she doesn’t see herself as one…

Haley Findlay, Travel Entrepreneur, Co-Founder at Exclusively Social, and Founder at Findlay Client Services, shares her story with George Manley (CEO & Co-Founder of SOULER) in the MouthMedia Network studios. Presented by SOULER.

In this story:

• The narrow needs and wants of brands from influencers


• How do you add impactful followers to your niche


• Blending physical and digital influence


• Her background in event planning and its impact on her current endeavours


• The secret sauce to building your follower base


• How she does not consider herself an influence but a woman of influence


• Her custom men’s apparel business and her original dream of schooling in NY for fashion design


• Her women’s empowerment initiatives and its root in her close group of friends


• How the loneliness of entrepreneurship lead her to start Exclusively Social


• Men vs Women, who’s easier to work FOR, who’s easier to work WITH


• The major differences between Gen Y and Z, and how that will impact brands and influencers


• How Gen Z is looking to connect with brands and each other in a collective manner


• Gen Z’s desire to be a part of change


• The rise of micro and nano influencers: a brand’s cautionary tale – what power do you have to control the message?


• How and what is genuinely authentic?


• Her use of her platform to uplift, empower and inspire


• Shifting her niche away from travel and into business


• Calling out Spencer at Super Charge


• Leveraging personal contacts and personal social media to create unique opportunities


• The Death of the Influencer?