Hands-on people-centred leadership - with Victoria Sugg
Update: 2025-08-26
Description
How do you help 300 people understand their impact on the business?
Victoria Sugg is CEO of the creative comms agency, Emperor. She’s been leading a team of over 300 people across the UK and UAE for the past 3 years.
In this episode, Victoria shares how she:
- Regularly explains what’s happening with the business and its strategy, then translates this into what it means for everyone day-to-day
- Sits down with all new joiners to explain the history, culture, ambition, and their role in achieving it
- Maintains channels to stay connected to the team, understanding what they think and want from the business
- Has a Partner Board of diverse team members, acting as a bridge between the wider team and leadership
- Is hyper-transparent about business performance and how everyone can influence it
- Observes the five B Corp buckets - governance, clients, environment, community, people
With a strong background in new business, Victoria has a people-centred leadership style and encourages her team to be proactive, interested, and interesting.
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