Hanesbrands' Jane Newman on the big shapewear opportunity and the Skims effect

Update: 2024-10-09

Description

As the chief design officer of global innerwear at Hanesbrands, Jane Newman oversees innerwear products for all the brands in the company’s portfolio, including Hanes, Bali and Maidenform — each of which is at least 97 years old. On this week’s episode of the Glossy Podcast, Newman discusses how she’s keeping each brand relevant as the intimates category evolves – among other factors, the DTC boom and the unofficial rebranding of shapewear as “sexy” have changed the space.

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Hanesbrands' Jane Newman on the big shapewear opportunity and the Skims effect

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Hanesbrands' Jane Newman on the big shapewear opportunity and the Skims effect

Glossy

Hanesbrands' Jane Newman on the big shapewear opportunity and the Skims effect