DiscoverBusiness WarsHarley and the Biker Wars - Live to Ride | 6
Harley and the Biker Wars - Live to Ride | 6

Harley and the Biker Wars - Live to Ride | 6

Update: 2019-09-023
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Description

By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand.

In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new generation of young riders who may not be attracted to Harley hogs — or motorcycles at all. It’s yet another vexing chapter for the 116-year-old company that refuses to die.


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Comments (1)

Coe Kane

How the hell do you not even mention one of the biggest moves in Harley Davidson history that was one of, if not the biggest decision that saved the company in the early 80's????? The design/development & dependability of the V² Evolution engine is the biggest turning point in company history.

Sep 27th
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Harley and the Biker Wars - Live to Ride | 6

Harley and the Biker Wars - Live to Ride | 6