A recent piece from the Salt Lake Tribune has stirred up controversy, suggesting that BYU's aggressive NIL spending is not aligned with the stated mission and values of the university. On this episode, host Jake Hatch takes a firm stand against this premise, arguing that not only is the criticism misplaced, but that a robust NIL program is in fact essential for BYU to compete in the modern era of college athletics.

We’ll dissect the Tribune's argument, which posits that a religious institution with an honor code and a focus on faith-based education shouldn't be involved in the business of paying student-athletes. Hatch argues that this is a fundamentally flawed understanding of both the current college football landscape and BYU's unique position within it. He'll explain why NIL is not a contradiction, but a necessity, and how it can be seen as an extension of the university's commitment to providing a top-tier student-athlete experience.

This discussion isn't just about football; it's about the intersection of religion, commerce, and competition. Hatch will explain why BYU's NIL efforts are about more than just transactional payments. He'll outline how the Royal Blue Collective, CougConnect, the Cougar Club, and other NIL initiatives can be viewed as a way to support student-athletes financially, allowing them to focus on their studies, service, and athletic pursuits without financial hardship.

Join us as we challenge the notion that BYU's mission and NIL spending are at odds. This episode will explore the broader context of what it takes for a team like BYU to succeed in the Big 12, arguing that a strong NIL program is a powerful tool for recruiting and retention, one that ultimately helps the university's athletic program thrive and spread its brand on a national stage.

The BYU Cougars are poised to make a significant impact in the Big 12 conference in 2025. Drake Toll's projection of a remarkable 10-2 season has ignited excitement among fans and analysts. This forecast builds on the team's impressive 11-2 performance last year, setting the stage for a potential conference title game appearance and even a shot at the College Football Playoff.

Key players are central to BYU's anticipated success. McCae Hillstead, Treyson Bourguet, and Bear Bachmeier are names to watch, each bringing unique skills to the quarterback position. Their performances could be crucial in determining the Cougars' offensive prowess.

On the defensive side, coordinator Jay Hill's strategy is expected to be a game-changer. His approach could transform BYU's defense into a formidable unit, capable of matching up against the Big 12's high-powered offenses.

While roster changes are inevitable in college football, BYU's returning talent pool is deep. Players like Cody Hagen and Raider Damuni are set to step up and fill any gaps left by departing teammates. Their development and contributions will be vital to the team's success.

The path to Big 12 dominance won't be easy. The conference is known for its competitive nature and high-caliber teams. However, BYU's recent performances and projected improvements suggest they're ready for the challenge.

As the 2025 season approaches, all eyes will be on Provo. Can the Cougars live up to the hype? Will they secure a spot in the conference title game? Could a College Football Playoff berth be within reach?

For BYU fans and college football enthusiasts, the 2025 season promises excitement, intense moments, and potentially, a new powerhouse in the Big 12. Stay tuned as the Cougars aim to prove they're not just participants, but serious contenders in one of college football's most prestigious conferences.

The Big 12's new injury reporting rules are set to shake up game preparations. We'll explore these changes and their potential impact on coaches like Kalani Sitake. How will these rules affect BYU's game planning and in-game adjustments?

Throughout the episode, we'll provide expert insights on BYU's trajectory in the ever-changing college football landscape. From NIL developments to conference realignments, we'll examine how these factors might reshape BYU's championship aspirations.

Listeners will gain a comprehensive understanding of BYU's position in the Big 12, the challenges they face, and the opportunities that lie ahead. Whether you're a die-hard Cougars fan or a college football enthusiast, this episode offers valuable insights into one of the most intriguing programs in the sport.

Join us as we navigate the complex world of college football, with BYU at the center of our analysis. From on-field strategies to off-field controversies, we'll cover it all, providing you with the most up-to-date and in-depth coverage of BYU football.

Don't miss this essential episode for anyone looking to stay informed about BYU's journey in the Big 12 and their quest for college football supremacy.

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Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else. 

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