[00:00:36 ] Intro: ChatGPT as a traffic driver and Chirag’s early insight
[00:01:48 ] Revenue Numbers and Profitability of Taco
[00:02:24 ] Personal investment strategy and non-AI assets
[00:03:36 ] How Chirag uses AI agents to replace writers and boost efficiency
[00:05:42 ] What makes Taco a true AI-powered agency
[00:07:03 ] Tracking brand rankings inside ChatGPT and Perplexity
[00:08:33 ] Tools used to measure AI visibility and rankings
[00:09:18 ] How to rank higher in AI search engines like GPT and Perplexity
[00:10:30 ] Paid placement strategies in high-authority sites to boost AI visibility
[00:11:06 ] Why AI search traffic converts better than Google
[00:12:36 ] Chirag’s backstory: discovering SEO through Neil Patel and Mixergy
[00:14:15 ] Cold-emailing Neil Patel and landing a $10K/month contract
[00:15:27 ] Lessons from working with Neil and getting exposure to high-performers
[00:17:06 ] Transitioning to CMO at Medley and moving into healthcare marketing
[00:18:36 ] Failed Facebook campaigns and what really worked to reach doctors
[00:22:39 ] Medley’s collapse and fraud charges against executives
[00:25:21 ] Leaving Medley to care for his mom during cancer treatment
[00:26:06 ] Why Chirag founded Taco based on gaps he saw in SEO agencies
[00:27:54 ] Belief that search is changing—not dying—with rise of LLMs
[00:28:48 ] Re-embracing SEO as a valuable, evolving skillset
[00:30:00 ] Getting first customers through referrals and agency partnerships
[00:32:06 ] Using relationships to close deals instead of competing on services
[00:33:00 ] Discovering Mutual Intro from Jesse’s post and seeing results
[00:34:57 ] Why he needed a repeatable customer acquisition system
[00:36:00 ] Cold outreach stories from college and early networking
[00:37:30 ] Setting up Mutual Intro infrastructure with just 2 people
[00:39:27 ] Becoming systems-oriented and building processes
[00:41:42 ] Joining the sales accelerator and breaking down the ROI
[00:42:54 ] Generated nearly $1M in run-rate revenue from Mutual Intro alone
[00:43:03 ] Future of AI search vs. Google’s market position
[00:45:09 ] Why Google can’t rush into full AI interface without risk
[00:47:06 ] Search behavior is fragmenting—more room for new players
[00:48:27 ] Why now is a land grab moment in AI search optimization
[00:49:21 ] SEO history repeating in the age of LLMs
[00:49:57 ] Organic optimization matters more than ever in AI-led search
[00:50:42 ] Closing thoughts and Taco’s vision moving forward