#853 What if you could run a six-figure fitness business from your living room, work with clients around the world, and never pay for a gym lease again? In Part 1 of this two-part episode, host Brien Gearin sits down with Cincinnati-based virtual personal trainer Jeff McMahon, who turned a COVID-forced gym closure into a thriving online fitness business. Jeff breaks down exactly how he built and runs his virtual training operation — from structuring his week to keep weekends mostly free, to conducting body assessments over Zoom, to pricing sessions at $50 for 30 minutes. He shares why he offers two free sessions to prospective clients (and how that alone drives a 90% close rate), how he keeps clients for years through flexibility and genuine results, and the surprisingly simple tech stack powering it all. Whether you're a certified trainer curious about going virtual or an entrepreneur looking for a lean service business model, Jeff's story is a masterclass in simplicity and sustainability!

What we discuss with Jeff:

+ COVID pivot from gym owner to virtual trainer

+ 25–30 client sweet spot

+ 30-minute session structure

+ Two free sessions = 90% close rate

+ $50/session pricing strategy

+ Simple home gym equipment recommendations

+ Three-month upfront commitment, then month-to-month

+ Flexibility as the key to client retention

+ Partnering with natural medicine doctors

+ MoonClerk + Stripe for recurring payments

Thank you, Jeff!

Check out Part 2 of this episode.

Follow Jeff on YouTube.

Email Jeff at vtrjdm@gmail.com.

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