DiscoverThe Forrager Podcast for Cottage Food BusinessesHealthy Grains, Wealthy Gains with Tamara Ketchian
Healthy Grains, Wealthy Gains with Tamara Ketchian

Healthy Grains, Wealthy Gains with Tamara Ketchian

Update: 2023-09-12


Tamara Ketchian lives in Orange, CT and sells gluten-free vegan granola with her cottage food business, Wildwood Granola.

Tamara started her granola business in 2021 after years of making healthier granola for her family. After being a long-time stay-at-home mom, she was finally ready to do something for herself.

In the past two and a half years, her business has grown substantially and she recently won a pitch competition where she received a $10k business grant to help grow her business!

She has now expanded into a commercial kitchen so that she can sell in stores, ship nationwide, and keep pursuing her long-time dream of building a successful food business.

What You’ll Learn

  • How Tamara went from a stay-at-home mom to successful entrepreneur
  • Why most granola is actually unhealthy for you
  • How to get a cottage food license in Connecticut
  • The mindset you need to have as an entrepreneur
  • The challenge with finding work-life balance as an entrepreneur
  • Why you shouldn’t try to cater your products to everyone
  • An alternate strategy to raising prices
  • Why recurring customers are the lifeblood of a business
  • How to streamline the packaging process
  • Where to get ingredients and packaging for granola
  • What you need to consider when labeling products
  • Why a commercial kitchen can be “life changing”
  • How to adapt recipes to a commercial kitchen
  • What you need to consider when finding a commercial kitchen
  • Resources for learning how to expand into wholesale
  • How to win a pitch competition


Wildwood Granola website (Facebook | Instagram)

Women’s Business Development Council

Connecticut Small Business Administration 

Recommended Stores:

Connecticut Cottage Food Law

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Healthy Grains, Wealthy Gains with Tamara Ketchian

Healthy Grains, Wealthy Gains with Tamara Ketchian

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