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• Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries. The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023.


• Average RPM (revenue per thousand views) for YouTube Shorts is thirty times smaller than for full length videos, according to Digiday. One video creator suggests they earn $5.50 for long-form videos, but just $0.18 for Shorts. The article suggests some creators feel forced into generating Shorts content to please the YouTube algorithm.


• On Air Fest was last week, including the Business Summit. Writing their thoughts... Eric Nuzum from Magnificent Noise - “There was no single company mentioned more that day than YouTube. None.” ... John Wordock - “Should we retire the word podcast?” ... Ausha’s Odile Beniflah - “Community is everything” ... and, of course, host Ashley Carman. Here’s a gift link to her coverage in Soundbite, and a reminder that we can get you 25% off Soundbite for the first year, over here.

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