DiscoverMost Innovative CompaniesHere’s how Amazon is trying to handle AI hallucinations
Here’s how Amazon is trying to handle AI hallucinations

Here’s how Amazon is trying to handle AI hallucinations

Update: 2025-12-11
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On today’s episode, cohosts Yasmin Gagne and Josh Christensen discuss the latest news in business and innovation, including the Warner Bros. Discovery deals, Nvidia’s permission to sell AI chips to China, and Trump's attempt to bail out farmers. (00:44 )


Next, Yaz and Josh speak with writer, filmmaker and Fast Company contributor John Pavlus about AI hallucinations and how Amazon is trying to minimize them. (03:04 )


And finally, Yaz talks to Matt Baer, CEO of the subscription styling service Stitch Fix, about his turnaround plan to increase revenue and active client growth, and how Stitch Fix partners its stylists with in-house AI tools for a better personalized styling experience. (30:17 )


 


For more of the latest business and innovation news, go to fastcompany.com/news
To read John’s reporting about Amazon’s usage of AI that minimizes hallucinations, go to fastcompany.com/91446331/amazon-byron-cook-ai-artificial-intelligence-automated-reasoning-neurosymbolic-hallucination-logic

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Here’s how Amazon is trying to handle AI hallucinations

Here’s how Amazon is trying to handle AI hallucinations

Fast Company