DiscoverNPR All Things ConsideredHere's an idea: What if Japan's matcha were protected like France's champagne?
Here's an idea: What if Japan's matcha were protected like France's champagne?

Here's an idea: What if Japan's matcha were protected like France's champagne?

Update: 2025-11-12
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NPR's Ailsa Chang talks with David Fickling, opinion writer at Bloomberg, about his idea for Japan: Treat matcha, the super popular drink, like champagne, and protect its heritage.
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Here's an idea: What if Japan's matcha were protected like France's champagne?

Here's an idea: What if Japan's matcha were protected like France's champagne?