High-Income Shoppers Flock to Dollar Stores
Update: 2025-12-06
Description
Dollar stores, once associated with low-income shoppers, are now attracting a surprising new demographic: high-income households. With economic uncertainties on the rise, even wealthier consumers are turning to discount retailers like Dollar General and Dollar Tree for savings. This trend is evident in Dollar Trees recent gain of three million new shoppers, with a significant portion coming from high-income households. Other discount retailers like Five Below are also experiencing growth across all income groups. This shift in shopping habits reflects a broader economic trend where value and savings are becoming priorities for nearly everyone.
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