DiscoverMadmork StoriesHiring your 1st CMO (Chief Marketing Officer) Part 1.
Hiring your 1st CMO (Chief Marketing Officer) Part 1.

Hiring your 1st CMO (Chief Marketing Officer) Part 1.

Update: 2018-09-06
Share

Description

There comes a time, in the life of every successful startup, that marketing becomes simply to complex, expensive, and vast to manage.

So the question every startup CEO and/or board must face is: When do we hire a Chief Marketing Officer? and: What type of person should we hire and what do they need to do?

I've been a CMO a long time and have seen some boards and CEOs handle this well and others struggle and fail at the task.

In this podcast I discuss:

1. When you should consider hiring a CMO
2. What type of CMO you should consider
3. The organizational capabilities a CMO needs to be able to address

Enjoy and feel free to comment or share. If you haven't already, make sure you subscribe to this podcast and donations are always welcome ;) Don't forget to also check out my blog on www.madmork.com/blog and visit me on Facebook.com/madmorkstories. Thanks!

---

Support this podcast: https://anchor.fm/madmork-stories/support
Comments 
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Hiring your 1st CMO (Chief Marketing Officer) Part 1.

Hiring your 1st CMO (Chief Marketing Officer) Part 1.

patrick mork