Holiday Sales Slowdown: What to Expect This Year
Update: 2025-09-18
Description
Holiday shopping alert: Is a retail slowdown coming? Mastercard predicts a 3.6% sales increase this holiday season, a dip from last year's 4.1%. Inflation and trade changes are making shoppers cautious, hunting for deals. Expect earlier promotions and a bigger focus on pricing. Online growth slows slightly, while in-store sales face a bigger slump. With mixed reactions from major retailers like Walmart, Macy's and Mattel, uncertainty looms this holiday season.
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