Holiday Shopping Season Starts Earlier, Retailers Hire Differently
Update: 2025-12-08
Description
The holiday shopping season is starting earlier, driven by a retail arms race for sales. This extended period allows retailers to set up elaborate displays and spread out sales. However, it also creates a challenge for shoppers who must decide whether to buy now or risk missing out. Major retailers like Target, Walmart, and Amazon are approaching holiday hiring differently, with Target using its existing workforce and Amazon creating a quarter of a million jobs. Despite this, overall seasonal hiring seems to be slowing down, potentially due to factors like inflation and companies relying more on automation and permanent staff.
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