Hollywood Meets Gaming: Roblox & Fortnite's New Role
Update: 2025-12-17
Description
Major Hollywood studios and entertainment companies are increasingly collaborating with online gaming platforms like Roblox and Fortnite, attracted by their massive user bases. Netflix, for instance, has brought popular shows into these platforms, while Mattels Barbie and The Simpsons have made appearances in Roblox and Fortnite, respectively. These collaborations offer brands unparalleled exposure and a chance to engage with new audiences. However, safety concerns persist, particularly for younger players, as Roblox recently implemented facial age checks for communication features. Despite these challenges, brands like Mattel remain confident in Robloxs efforts to prioritize child safety.
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