DiscoverThe SourceHoly Guacamole! How avocados became an $18 billion industry
Holy Guacamole! How avocados became an $18 billion industry

Holy Guacamole! How avocados became an $18 billion industry

Update: 2025-11-12
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How did the Avocado become the toast of the nation? The humble tropical fruit is now common in supermarkets, but even in the 1980s many Americans had never seen an avocado, much less tasted one. How did this once obscure alligator pear come to occupy a central spot in American culture?
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Holy Guacamole! How avocados became an $18 billion industry

Holy Guacamole! How avocados became an $18 billion industry

David Martin Davies