Hot Topic: Cold Shipping (ft. Wesley O'Brien)
Update: 2024-05-30
Description
Parcel shipping is inherently complex. Picking and packing orders, matching SKUs to box sizes, selecting the best carriers and services, and juggling ever-rising costs isn’t for everyone.
But when an item has to arrive on-time AND at a correct temperature, things get even trickier.
In our latest episode of LeaderShipping, Wesley O’Brien, Co-Founder and Chief Logistics Officer at Frozen Logistics, joins Caleb Nelson to discuss the challenges of shipping temperature-sensitive items, how continuous testing and optimization yields better results, and how they’re revolutionizing direct-to-consumer cold logistics.
Main Topics:
- Factors to consider to ensure a product doesn’t spoil in transit
- The importance of testing, trial and error in cold chain
- Important data for cold chain shippers to track
- How DeliveredCold is rethinking D2C cold logistics
- Specific challenges for shipping temp-controlled products to consumers’ homes
Other Resources:
- Other episodes: https://sifted.com/podcast/
- Wesley on LinkedIn: https://www.linkedin.com/in/wesley-o-brien-3179b4260/
- Frozen Logistics: https://www.frozenlogistics.com/
- DeliveredCold: https://deliveredcold.com/
- Caleb on LinkedIn:
/ caleb-nelson-57a2322
- Sifted: https://sifted.com/
- Sifted’s “Unboxed” newsletter: https://sifted.com/subscribe/
00:00 - Introduction
01:36 - From meat processing to founding a cold-chain 3PL
05:23 - Keeping products cold in transit
08:35 - Data cold chain shippers should track
12:14 - DeliveredCold - a marketplace for cold chain consolidation
13:13 - Direct-to-consumer cold shipping complexities
17:03 - Finding the right cold chain partner
21:41 - Get in touch w/ Wesley & Frozen Logistics
22:41 - Conclusion
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