Much how wine, cheese, and other agricultural products are authenticated as coming from their traditional geographic zone of origin, a new program about to launch is California will help old school growers in traditional cultivation communities protect their regional legacies in the world of weed.

To explain this exciting new development, we shared a sesh with Genine Coleman, founder and Executive Director of Origins Council, a California nonprofit advocacy, education and research organization dedicated to sustainable economic development for rural cannabis producing regions.

Genine has been working directly with the California Department of Food and Agriculture and researchers at Cal Poly Humboldt University to develop and implement a statewide appellation system where local communities can create their own standards and have them recognized nationally and even internationally as legal cannabis sales evolve around the world. 

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