How ABM Campaigns can Fail When You're Not Using Intent Data

Update: 2022-06-14

Description

On this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales and marketing.

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How ABM Campaigns can Fail When You're Not Using Intent Data

#box-pro-ellipsis-175978400978877{-webkit-line-clamp:2;}How ABM Campaigns can Fail When You're Not Using Intent Data

How ABM Campaigns can Fail When You're Not Using Intent Data

How ABM Campaigns can Fail When You're Not Using Intent Data