It’s time for marketing to evolve. ⏱

How? Go from dry SEO optimization or lead generating to interpreting data with a human variable and get the results your company is actually looking for.

Too often companies get stuck in the rut of producing in high quantity without spending the time to determine whether the QUALITY of the leads or traffic is what will convert to sales and real clients. 💡

It’s time marketing gets a facelift.

Meet Ashley Stryker, Director of Marketing at Alaniz Marketing and host of the “Professional Confessional” podcast. 🎙️

Her professional insight as a marketer for B2B companies will help any business leader or marketer perfect their craft and exponentially multiply their marketing effectiveness.

➡️ If you’re looking for a reason to improve your marketing or ideas for your own video podcast, this episode of B2B Podcasting is for you!

Main Takeaways:

💎 Content creation marketing can give you an edge in the marketing world

💎 Learn how to bring the human element to the way you interpret marketing

💎 Update your B2B marketing tactics to better reach your audience

💎 How a video podcast can help you create content for your own thought leadership

💎 Discover the best ways to distribute your podcast content

Timecodes:

⏰ 00:00-04:54 | Where a career in content marketing can take you

⏰ 04:54-10:38 | How to perfect content creation for the stages of marketing

⏰ 10:38-17:17 | What not to do as a marketing professional

⏰ 17:17-23:26 | Create something to inspire yourself like a video podcast

⏰ 23:26-30:48 | How to be a great podcast guest

⏰ 30:48-43:28 | Learn to distribute your video podcast content the best possible way

⏰ 43:28-48:34 | How a video podcast can help your B2B marketing

⏰ 48:34-51:09 | Learn and connect with Askley Stryker

Quotes:

💬 “I think the mantra of "if you build it, they will come" is the most irresponsible way to do marketing that has ever been promoted.” - Ashley Stryker

💬 “You need to be deliberate, considerate, and engendering conversations where you’re actually inviting additional conversation and engaging with people who are already in your space.“ - Ashley Stryker

💬 “It's ultimately the creation of conversations in the communities that is going to drive content marketing in general.” - Ashley Stryker

💬 “I'm a full believer in using content at every stage of the customer journey from the point where they don't even realize they're a customer.” - Ashley Stryker

💬 “Doesn't matter how amazing the computer tells you it's going to perform—if people in your own organization or your own customers won't engage with it or work with it, then it's a useless waste of time.” - Ashley Stryker

💬 “At some point, as a creator, you get burned out if you're not creating something that you personally find fulfilling.” - Ashley Stryker

💬 “People are impressed by our strengths, but they connect with our weaknesses.” - Kap Chatfield

💬 “It's not just about presenting yourself in a certain way—it's about understanding yourself.” - Kap Chatfield

💬 “When you're doing a podcast, a blog, or a webinar, don't just think of that one piece of content that one time—think of the different ways in which you can share it on social, promote it in a press release, use it to create an email drip campaign, or a white paper, inspire some research, do a keynote talk. There are a bazillion different ways you can leverage a single episode of content, don't waste that time you've put in there.” - Ashley Stryker

💬 “The story and its relevancy to your audience is going to be more important than who's talking.” - Ashley Stryker

💬 “You need to make sure that the content is actually worth listening to and has some sort of unique and empathetic angle that your audience will understand and resonate with on an emotional level and not just a rational level.” - Ashley Stryker

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