How Ben & Jerry’s Activism Inspired Detavio Samuels’ Leadership at REVOLT
Description
In this episode of Behind the Mic Bites, we revisit a powerful conversation with Detavio Samuels, CEO of REVOLT, founder of Offscript, and board member at Ben & Jerry’s—a brand known for its bold stance on activism, justice, and community-first business.
Following last week’s Mandela Day episode on South Africa, this conversation highlights how Ben & Jerry’s became one of the few corporations to publicly support the anti-apartheid movement, and how that same legacy continues to shape its mission today.
Detavio shares how sitting on their board has helped him reshape his own approach to leadership—bringing concepts like linked prosperity and shared adversity to life at REVOLT and Offscript.
💡 In this episode:
The legacy of Ben & Jerry’s activism and anti-apartheid stance
How Detavio applies values-first leadership across companies
Why business should drive change, not just profit
Detavio’s reflections on faith, culture, and impact
Behind the Mic Bites is hosted by Wize Grazette and powered by REVOLT Podcast Network.
Produced by The Indie Creative Network & Storytime Studios.
#BenAndJerrys #DetavioSamuels #BrandActivism
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