How CaliberMind Is Disrupting MarTech & Becoming a Superpower for B2B Revenue Marketers with Raviv Turner CEO @CaliberMind
“I believe in the power of data to change decision-making and culture. It’s all about finding the signal in the noise.” — Raviv Turner
In this podcast session, I had the opportunity to speak with Raviv Turner, Co-Founder & CEO @CaliberMind.
For those who may not be familiar with Raviv, he and his all-star team at CaliberMind have built a leading Customer Data Platform designed specifically for the B2B Revenue Marketer with one aim in mind — to be THE “single source of truth” for marketing and sales teams that finally gives them the "superpowers" they need to grow revenue faster, together.
Raviv developed and mastered his data intelligence "superpowers" as a military intelligence officer and now, for the past decade, has been helping CMOs, and B2B marketers grow revenue using these honed data intelligence skills.
In 2017, Raviv was selected as one of the ‘Top Tech Leaders to Watch’ by Inc. magazine and is also a contributor to Forbes Tech Council. He is also a sought-after speaker at marketing conferences on the topics of marketing analytics, data intelligence and marketing AI, including Dreamforce, MarTech Conference, and MarketingProfs B2B Forum.
Despite all that Raviv does, he still finds time to ‘give back’ as both a personal advisor to CMOs on the topic of marketing technology and data analytics strategy to help improve their revenue accountability and customer-centricity skills - and as an angel investor and mentor at well-known startup accelerator @Techstars.
Here are a few highlights from our discussion:
03:42 — How a former Israeli Intelligence Officer found himself in Boulder, Colorado running CaliberMind - a leading B2B Customer Data Platform for Revenue Marketers.
07:10 — 3 reasons why Boulder, Colorado has such a strong tech community and culture.
10:43 — Empathy: why it's a personality trait all good product managers must possess.
14:20 — #MarTechPorn: What it is and how it relates to CaliberMind’s #UnMarTech Manifesto (...and the correct approach to building your MarTech stack).
18:55 — Why CaliberMind is focused on building THE "single source of truth" (aka superpower) for B2B marketing and sales teams.
28:29 — How CaliberMind operationalizes revenue marketing at their own company (...and a CEO’s perspective on the obstacles B2B marketers face when trying to adopt revenue marketing.)
36:05 — "Data pukes" and the framework Raviv and his team use when building meaningful, actionable marketing and sales dashboard that drives real insights and business results.
Show notes with links available @mitch.fanning.
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