🎙 Welcome to Foam To Fortune – the podcast where spray foam contractors and business leaders share their stories, strategies, and insights to help you build a stronger business and better life.

🔥 In Episode 25, we sit down with Candace Lord, powerhouse leader at The Green Cocoon Spray Foam. She’s carved her own path in one of construction’s toughest male-dominated industries, proving that mindset, resilience, and heart can transform business and life.

Candace dives deep into her journey — from starting in sales to leading operations, building trust with customers, and advocating for higher industry standards. Beyond business, she shares how meditation, breathwork, and gratitude keep her grounded while running a successful company.

• Breaking barriers as a woman in spray foam

• Turning sales into a superpower

• “Hippy-dippy” mindset tools: meditation, breathwork & gratitude

• Surviving cancer & transforming adversity into strength

• The importance of professionalism, licensing & regulation

• Why educating customers builds trust and industry pride

🌐 Website: thegreencocoon.com

📸 Instagram: @thegreencocoonsprayfoam

📘 Facebook: The Green Cocoon

🎧 Follow the Podcast: Apple Podcasts | Spotify | YouTube

📸 Instagram: @foamtofortune

📸 Instagram: @officialspencerhart

💻 Sponsor: Spray Foam Genius Marketing

📧 info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM | CA: (844)-741-FOAM

💬 What did you think of Candace’s story? Drop your thoughts in the comments — we love hearing from you!

spray foam insulation, spray foam business, spray foam contractors, foam to fortune podcast, women in construction, candace lord, green cocoon spray foam, spray foam sales tips, spray foam mindset, spray foam marketing, spray foam regulation, spray foam licensing, spray foam customer education, spray foam leadership, building a spray foam business, spray foam success stories, spray foam entrepreneurship

00:00 – Intro to Foam To Fortune + Guest Intro

01:00 – Candace Lord’s Background & Entry into Spray Foam

03:10 – Early Roles & Learning the Business

05:44 – Transition to Sales & Developing Skills

08:43 – Running The Green Cocoon Today

11:26 – Thriving in a Male-Dominated Industry

15:06 – Sales Techniques & Building Trust

19:06 – Mindset, Meditation & Stress Management

24:38 – Emotional Intelligence & Leadership

28:35 – Breathwork, Wim Hof & Team Culture

31:35 – Gratitude & Positive Culture in Business

35:38 – Surviving Cancer & Life Transformation

39:35 – Perseverance, Reading & Self-Improvement

43:08 – Sales as a Superpower + Tips for Success

46:53 – Educating Customers & Industry Challenges

52:02 – Handling Objections & Explaining Technical Details

55:47 – Failures, Lessons & Leadership Growth

62:35 – The Bidding Process, Communication & Mistakes

64:05 – Industry Regulation & Licensing Advocacy

67:43 – Certification, Training & Customer Education

74:05 – Accountability, Cheap Foam & Pricing Transparency

79:44 – Benefits of Regulation & Closing Remarks