DiscoverBusiness CasualHow Chef Pierre Thiam Disrupted the Western-Dominated Grain Market
How Chef Pierre Thiam Disrupted the Western-Dominated Grain Market

How Chef Pierre Thiam Disrupted the Western-Dominated Grain Market

Update: 2022-07-25
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Senegalese chef and entrepreneur Pierre Thiam is on a mission to break into the Western-dominated grain market with an ancient grain called fonio. He built his company, Yolele Foods, in 2017 with the intention of creating economic opportunities for farmers who grow grains like fonio, and his success could have a huge impact on African countries by alleviating poverty and hunger for millions of people. Pierre tells us about his strategy to break into a global market that obsesses over wheat, rice, corn, and soy. And so far, it's working. Yolele's packaged fonio is flying off the shelves at Whole Foods locations all across the country. For more info on our presenting sponsor, check out realvision.com/businesscasual

Host: Nora Ali

Producer: Bella Hutchins 

Video Editors: McKenzie Marshall and Christie Muldoon

Production, Mixing & Sound Design: Daniel Markus

Music: Daniel Markus & Breakmaster Cylinder

Fact Checker: Kate Brandt 

Senior Producer: Katherine Milsop

VP, Head of Multimedia: Sarah Singer 


Full transcripts for all Business Casual episodes available at https://businesscasual.fm

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How Chef Pierre Thiam Disrupted the Western-Dominated Grain Market

How Chef Pierre Thiam Disrupted the Western-Dominated Grain Market

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