DiscoverSustainable Business in ChinaHow Chinese Brands Conquer -40°C Challenges & Russia’s $1.9B E-Commerce Boom
How Chinese Brands Conquer -40°C Challenges & Russia’s $1.9B E-Commerce Boom

How Chinese Brands Conquer -40°C Challenges & Russia’s $1.9B E-Commerce Boom

Update: 2025-10-16
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In this episode of podcast, we dissect how Chinese apparel brands are strategically leveraging Russia’s e-commerce surge and extreme -40°C conditions to refine their global ambitions. Dive into the Eurasian Economic Union’s explosive growth, where e-commerce platforms like Wildberries and Ozon dominate 70% of online sales, and discover why this region has become a critical testing ground. 

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How Chinese Brands Conquer -40°C Challenges & Russia’s $1.9B E-Commerce Boom

How Chinese Brands Conquer -40°C Challenges & Russia’s $1.9B E-Commerce Boom