How Chobani Wins in Business While Giving Back
Corporate social responsibility has become an increasingly well-known phrase, both in the boardroom and in the public discourse. But Chobani President Peter McGuinness points out that many companies embark on “social good” initiatives primarily motivated by the impact on their brand image — only to be seen as cynical by customers. Simultaneously, a brand’s accountability to shareholders does not vanish when it holds itself accountable to society. McGuinness explains that the new challenge for modern brands is to create a vision that is sustainable both economically and morally.
Plus, the founders of Rip Van Wafels (featured back in Season 1) come back on to talk about how they’re pivoting to digital during the pandemic.