![How Christina Stahl Bootstrapped AMELI to 50’000 Sales in a Crowded Market [Summer Best of Series]](https://s3.castbox.fm/c4/19/48/614f7521f80ba1442205f6f12ffb105e3a_scaled_v1_400.jpg "How Christina Stahl Bootstrapped AMELI to 50’000 Sales in a Crowded Market [Summer Best of Series]")
How Christina Stahl Bootstrapped AMELI to 50’000 Sales in a Crowded Market [Summer Best of Series]
Update: 2025-07-31
Description
Christina Stahl, co-founder of AMELI Zurich, shares how she bootstrapped a premium handbag brand to over 50'000 sales across 60 countries. She explains how to test demand fast, grow with limited resources, and avoid early-stage mistakes.
Key takeaways:
- Build a community before launching
- Validate demand with scrappy prototypes
- Know when to hire experts vs. do it yourself
- Focus on “done” over perfect
- Stay energized while scaling
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