How Cinemas Can Foster a Stronger Relationship With Their Audience, Interview With Dr. Ruari Elkington
Update: 2023-07-27
Description
In this episode, Dr. Ruari Elkington, the Chief Investigator at QUT’s Digital Media Research Centre, joins Dom to discuss his research into the cinema industry (in conjunction with Palace Cinemas) and what the theatrical experience represents in the current entertainment landscape.
Following on from his presentation at the Independent Cinema of Australia (ICA) Conference, Dr. Elkington provides data-driven insights into how a human centred approach is crucial for independent cinemas to engage audiences and drive regular audience attendance.
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