How Community Turns Connections Into Clients | Community ROI with Barry McDonald
Description
“Our reputation as a community-driven organization was our greatest sales tool.”
In this episode, we discussed how communities drive business growth by turning meaningful connections into conversions through strategic alignment of community and business goals, in particular:
👉 Why community should act as a horizontal layer across all company departments.
👉 How storytelling and anecdotal wins can help prove the ROI of the community.
👉 The key challenges of building community across digital and hybrid spaces.
👉 How to encourage other teams to adopt a community mindset.
👉 A strategy to map your community goals to your business goals.
Join Yurii Lazaruk, the Community Consultant, and Barry McDonald, a community growth expert skilled in building relationships and networks who empowers founders to scale with purpose, in connecting community goals with business goals to drive business growth!
Connect with Barry and Yurii on Linkedin:
https://www.linkedin.com/in/barry-mcdonald-05964929/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Barry McDonald
(00:52 ) Defining Community Goals
(02:25 ) The Power of Connections
(04:25 ) Driving Business Goals Through Community
(06:03 ) Becoming a Super Connector
(09:50 ) Collaborating Across Teams
(15:14 ) Measuring Community Success
(20:45 ) Challenges in Community Building
#communityROI #communitybuilding #businessgrowth
United States
