How Costco Nailed the China Market - an interview with Brandigo's Mike Golden

Update: 2019-09-06

Description

A look into the branding magic behind Costco's 1st China warehouse launch. An interview with Mike Golden, Brandigo China's President by James Eron, Partner at Kung Fu Data.

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How Costco Nailed the China Market - an interview with Brandigo's Mike Golden

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How Costco Nailed the China Market - an interview with Brandigo's Mike Golden

James Eron

How Costco Nailed the China Market - an interview with Brandigo's Mike Golden