How Darrell Broke Barriers in Men's Beauty

Update: 2024-10-24

Description

In this episode of the B2B Breakthrough Podcast, host Sharon Gai interviews Darrell Spencer, the founder and CEO of King's Crowning and Crowned Skin. Darrell discusses his journey from a corporate career to pioneering beauty and hair care products designed for Black men. He shares insights into omnichannel marketing, product development, and the importance of customer engagement. Darrell also touches on the challenges he faced breaking into the beauty industry, how he balances rational and emotional appeal in marketing and his vision for empowering men to embrace self-care.

Join them as they discuss:

Introduction to Darrell Spencer and His Journey
Identifying a Market Gap
The Role of Creativity in Marketing
Launching King’s Crowning and Crowned Skin
Addressing Barriers in the Beauty Industry
Engaging with Customers and Building Community
Navigating Retail and Trade Shows
Investment Funding and Brand Integrity
Personal Skincare Routine and Trends
Marketing Gendered Products

As the CEO of Kings Crowning and Crowned Skin, Darrell is driven by a singular mission: to redefine men's beauty, grooming, and style with innovative, high-quality products that meet the modern man's needs. Over the years, he has built brands that combine functionality with sophistication—offering everything from protective headwear to premium skincare. Darrell is committed to enhancing how men look and feel and empowering them with the confidence that comes from using products crafted with excellence. His journey as a beauty and fashion entrepreneur is fueled by a deep passion for innovation, a relentless pursuit of quality, and a vision to elevate men’s grooming to new heights.

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Previous guests include Mike McClary, the CEO at Amazing.com; Jason Feifer, Editor in Chief at Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer at ShampooTime; Matt Jones, Founder of The Crease Beast; Stephanie Cartin, CEO at Entreprenistas; and Julianna Dahbura, Founder of Deco Beauty.

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