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How Do You Hire the Best Employees for Your Small Business?

How Do You Hire the Best Employees for Your Small Business?

Update: 2019-08-07
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Is your small business still using outdated interview and recruitment techniques to find potential candidates? If so, you might be missing out on many talented and qualified applicants who could significantly contribute to your work force. But, how do you ensure that your current hiring process is allowing you to find the most suitable employees for your business? In episode #161, Gene Marks and special guest Kathy Bromage discuss how small business owners can make the most of the job recruitment process.





Executive Summary





3:10 —Today's Topic: Are My Hiring and Recruitment Strategies Allowing Me to Find the Best Employees for My Small Business?



4:35 —If you meet an early career professional who would be a perfect addition to your work force but there aren't currently any openings, you should still attempt to make room for them because they might no longer be looking for a job when a position finally opens up.



6:18 — During the interview process, you should be looking for a candidate who genuinely wants to work for your business and be a part of your team rather than someone who's looking to be hired at any job and is solely focused on their individual success.



7:38 —While it is important to review their resume and evaluate their previous experience, you really need to consider whether your candidates can assimilate into your business's culture.



9:38 —As the interviewer, you need to be aware of your biases not only for the sake of equality, but also to ensure a diverse set of perspectives.



11:42 —Although most positions can be worked remotely, it is important that your potential candidate is able to maintain open communications with you and can stay up-to-date with your business's current events.



13:56 —Interviewers should place less emphasis on personal references and focus more on feedback from people within their internal networks. You should also keep an eye out for any red flags on your applicant's social media accounts.



15:51 —Small business owners should look for someone who actually cares about their customers and how they engage with your business.





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Transcript

Gene: Hey everybody, and welcome to the Small Biz Ahead podcast. This is Gene Marks talking, and I am thrilled and happy to have a very special guest, Kathy Bromage, not 'bromage'. Kathy Bromage, right? Chief marketing officer, communications officer, here at The Hartford. Did I say that right?



Kathy: Very good, thank you.

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This podcast is brought to you by The Hartford. When the unexpected strikes, The Hartford strikes back for over 1 million small business customers with property, liability and worker's compensation insurance, check out The Hartford's small business insurance at TheHartford.com.

QUESTION: How Do You Hire the Best Employees?

Gene: All right, that's good. Kathy is ... You're in charge of all marketing and communications at a giant Fortune 500 company, and we have a lot of things to talk about. We actually have three podcasts that we have scheduled with you, and the first one is ... has to do with employees, but before we even get to that, Kathy, just tell me ...
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How Do You Hire the Best Employees for Your Small Business?

How Do You Hire the Best Employees for Your Small Business?

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