How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% | Reply To
Description
When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%.
Ideas you don’t want to miss
(03:21 ) The goal of the emails in this sequence – and why things are different nowadays
(03:57 ) Why we decided to go hard on voice
(05:05 ) How this email was misunderstood
(05:56 ) The good, the bad, and the ugly feedback we got from this sequence
(06:49 ) What contributed to the resounding success of this email sequence
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