How Doublemint Gum goes viral using China’s "Weird Al" Yankovic
Update: 2022-09-02
Description
Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much larger reach than a normal ad spend will buy.
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