How Earth Rhythm Uses Brand Authenticity and Human Connect for Ecommerce Marketing | Harini Sivakumar - Founder, Earth Rhythm
Description
India's first homegrown brand that invests in independent clinical trials and research, Earth Rhythm's products steam from the Founder's own need to find safe skincare products for kids. Each product of the brand is formulated by in-house, trained Cosmetic Chemists and are made to be effective, safe and backed by cited scientific research; with a goal to solve most skincare problems without people having to seek prescriptions from costly dermatology clinics.
To cut through the noise in the beauty and cosmetics industry, the brand has focused on using its own story and brand authenticity as their key marketing strategy. They leverage human to human marketing by showing the people behind the products, using the opportunity to display transparency and win consumer trust while educating them. In this episode, we have Harini Sivakumar, the Founder of Earth Rhythm, sharing how she started the brand and how she is able to consistently leverage these strategies to reach their target market.
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