DiscoverThe Room Where It HappenedHow Entrepreneurs Win in the Age of TikTok | Thea Green
How Entrepreneurs Win in the Age of TikTok | Thea Green

How Entrepreneurs Win in the Age of TikTok | Thea Green

Update: 2025-11-11
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As founder of Nails Inc., Thea Green built one of the UK’s most successful beauty brands by combining creativity with integrity, and knowing when to pivot.


In this episode, Thea shares the defining moment she decided to close the last nail bar and shift fully to retail, the lessons learned from turning down early acquisition offers, and the challenge of letting go after selling the business to find new purpose. She also reflects on the power of honesty and apologising in leadership, the importance of timing, and why adaptability and empathy are the true foundations of lasting success.


It’s a story about courage, evolution, and staying true to your values while navigating change at every stage of business.



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How Entrepreneurs Win in the Age of TikTok | Thea Green

How Entrepreneurs Win in the Age of TikTok | Thea Green