How Follow-Up Drives Recurring Revenue & Reduces Churn [Episode 190]
Description
Most businesses don’t lose clients because of poor service.
They lose them because they disappear after the sale.
In this episode of the CEO Sales Strategies Podcast, Doug C. Brown is joined by retention strategist and Disney-alum Vance Morris to explore how smart, consistent follow-up can dramatically increase client retention—and reduce your reliance on new leads.
What you’ll learn:
✅ Why emotional connection is more powerful than discounts
✅ How a $25/year follow-up system outperforms $142 acquisition costs
✅ The real reason churn happens—and how to reverse it
✅ Simple steps to create memorable, trust-based engagement
If your business depends on long-term client relationships, high-ticket B2B sales, or recurring revenue—this conversation is a blueprint.
🔗 Full episode notes + resources: https://ceosalesstrategies.com/from-first-sale-to-forever
📩 Contact Doug: youmatter@ceosalesstrategies.com
🌐 Connect with Vance Morris: deliverservicenow.com
#clientretention #FollowUpSales #RecurringRevenue #B2BSales #RetentionMarketing #CEO #VanceMorris

![How Follow-Up Drives Recurring Revenue & Reduces Churn [Episode 190] How Follow-Up Drives Recurring Revenue & Reduces Churn [Episode 190]](https://feeds.podetize.com/PZ-83amCI.png)
![Sell a Stake, Not the Company: How Investment Firms Drive Business Growth [Episode 209] Sell a Stake, Not the Company: How Investment Firms Drive Business Growth [Episode 209]](https://s3.castbox.fm/24/9c/cd/17e7f131194b9f861cb6c198376a737369_scaled_v1_400.jpg)
![How to Hire Salespeople and Build a Commission Sales Team for Predictable Revenue [208] How to Hire Salespeople and Build a Commission Sales Team for Predictable Revenue [208]](https://s3.castbox.fm/ad/3b/e5/59329a4e96d6e17aedfecfa0db6e1709d5_scaled_v1_400.jpg)
![Why Rewiring Your Brain is the Missing Link to Business Growth [Episode 207] Why Rewiring Your Brain is the Missing Link to Business Growth [Episode 207]](https://s3.castbox.fm/ed/b2/63/14f46ab7a216c4049a4dad880c94a7fdd8_scaled_v1_400.jpg)
![Money Mindset Mastery: How Entrepreneurs Can Reduce Stress and Grow Wealth [Episode 206] Money Mindset Mastery: How Entrepreneurs Can Reduce Stress and Grow Wealth [Episode 206]](https://s3.castbox.fm/2f/32/3b/46953d76401dfbf021637492fc0bff48ed_scaled_v1_400.jpg)
![From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205] From Overcommitted Operator to CEO: The Mindset Shift That Drives Business Growth [Episode 205]](https://s3.castbox.fm/df/03/31/63de5ee14a37d3bb5a6e877af9d5875565_scaled_v1_400.jpg)
![How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204] How to Sell Your Business to Private Equity Without Giving Up Control [Episode 204]](https://s3.castbox.fm/5a/72/18/b49b2b6e9f3ac59394c883a88528f8000e_scaled_v1_400.jpg)
![How to Increase Sales in Business Using the Law of Averages [Episode 203] How to Increase Sales in Business Using the Law of Averages [Episode 203]](https://s3.castbox.fm/9b/85/96/86e25f8cbb7119dcd2a1e0df19af0c313c_scaled_v1_400.jpg)
![How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202] How to Sell Without Selling: Consultative Sales Strategies That Win Trust [Episode 202]](https://s3.castbox.fm/ac/10/56/72dfee0c47f33bd7ea9bbaff4bdc3d6b68_scaled_v1_400.jpg)
![Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201] Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]](https://s3.castbox.fm/ab/22/ca/04f0993ca2049499217cc26e356d69ceae_scaled_v1_400.jpg)
![How to Use AI for Lead Generation and Fill Your Sales Pipeline Faster [Episode 200] How to Use AI for Lead Generation and Fill Your Sales Pipeline Faster [Episode 200]](https://s3.castbox.fm/c8/eb/41/a83a673424ab1f66fba00404701d0e4de3_scaled_v1_400.jpg)
![How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199] How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]](https://s3.castbox.fm/c0/aa/20/55671182eafee33e0dab0486497b9857c0_scaled_v1_400.jpg)
![The Secret to Selling High-Ticket Services to Decision Makers [Episode 198] The Secret to Selling High-Ticket Services to Decision Makers [Episode 198]](https://s3.castbox.fm/d6/2b/20/273f0daf980ea3884f684678b49ebb6856_scaled_v1_400.jpg)
![How to Hire Salespeople Who Actually Perform [Episode 197] How to Hire Salespeople Who Actually Perform [Episode 197]](https://s3.castbox.fm/34/00/fc/aaabc051630e24905ad1938d9ebc908cbd_scaled_v1_400.jpg)
![How to Sell a Business the Right Way (Before It's Too Late) [Episode 196] How to Sell a Business the Right Way (Before It's Too Late) [Episode 196]](https://s3.castbox.fm/f3/15/80/dae6133e89b27ef5395b94d7c2441fe5e8_scaled_v1_400.jpg)
![How to Align Culture with Personal Growth to Keep Top Talent [Episode 195] How to Align Culture with Personal Growth to Keep Top Talent [Episode 195]](https://s3.castbox.fm/16/bb/fc/424080cb994600071f47950b8af02b38b8_scaled_v1_400.jpg)
![Why Global Talent Is the Future of High-Performance Teams [Episode 194] Why Global Talent Is the Future of High-Performance Teams [Episode 194]](https://s3.castbox.fm/b2/38/bd/6f2e951641e8da0b47aeec7af70a54e31f_scaled_v1_400.jpg)
![The Burnout Trap: How Fear of Failure Fuels Burnout [Episode 193] The Burnout Trap: How Fear of Failure Fuels Burnout [Episode 193]](https://s3.castbox.fm/31/9c/e2/b47b7b4e172c73195bcc5a33f74a5b53e6_scaled_v1_400.jpg)
![How Lean Sales Teams Use AI and WhatsApp to Scale Faster [Episode 192] How Lean Sales Teams Use AI and WhatsApp to Scale Faster [Episode 192]](https://s3.castbox.fm/3d/d3/7b/2234cb91d2e7dcdbc96fdbb937dc76700a_scaled_v1_400.jpg)
![Break Through Inbox Fatigue with Video + AI Sales Tools [Episode 191] Break Through Inbox Fatigue with Video + AI Sales Tools [Episode 191]](https://s3.castbox.fm/7a/d4/20/1f8b50bb89314db5a9d39dc73b055f7f46_scaled_v1_400.jpg)


