Listen now to discover how authenticity, vulnerability, and connection are shaping the future of fundraising.

In this podcast episode, Brad Ton joins Trevor Nelson to unpack the rapidly changing world of fundraising — and why authentic human connection matters now more than ever. Together they explore how social selling, LinkedIn engagement, and genuine relationship-building are reshaping nonprofit development.

This conversation goes far beyond tactics. Brad and Trevor dive into the mindset shifts fundraisers need in 2025: vulnerability, presence, gratitude, and celebrating failure as part of a healthy organizational culture. Whether you’re a nonprofit leader, development director, or frontline fundraiser, this episode gives you practical tools and a fresh perspective on meaningful donor engagement.

🔗 *CONNECT WITH US* 🔗

Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/

Connect with Brad on LinkedIn: https://www.linkedin.com/in/bradton/

Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/

💙 *ABOUT HGA FUNDRAISING* 💙

This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.

To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/

Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/

Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:

https://hgafundraising.com/nonprofit-coaching/