How Google’s Dominance Affects the Future of Journalism (ft. author Ari Paparo)
Update: 2025-07-29
Description
What if the internet as we know it is quietly ruled by one company?
Ari Paparo, ad tech insider and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins FUTUREPROOF. to expose how Google quietly cornered the online ad market—and what that means for journalism, business, and democracy.
We dig into auction rigging, publisher exploitation, antitrust litigation, and whether anyone can really compete with Google in digital advertising. If you care about the business model of the internet, this episode is essential listening.
Topics Discussed:
- How Google consolidated power in digital advertising
- The myth of platform neutrality
- What publishers lost—and what they’re trying to win back
- Key moments that shaped Google’s ad empire
- Why the DOJ’s antitrust case matters more than you think
- How Google’s dominance affects the future of journalism
Resources:
- Yield by Ari Paparo (Amplify, 2025)
- Follow Ari at marketecture.tv
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