How Has John Lee Dumas' Message Changed Over the Past Year? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
I recently had the chance to sit down with John Lee Dumas. He is the founder and host of EO Fire, an award-winning podcast where he interviews today's most inspiring entrepreneurs, seven days a week. With over 1,400 different episodes and seven figures a year in revenue. JLD has shown the world the power of podcasting. Prepare to ignite!
We had a chance to sit down for about 20, 30 minutes and talk through some of the top questions I wanted to ask him as one of the most influential podcasters in the world. Now, I want to give you a front-row seat to hear those questions and see how JLD is positioning himself for the future.
Different industries, different messages, people change from year to year. We're constantly evolving. How has your message, even the way in which you share your message evolved and changed over this past year?
John Lee Dumas:
So, one thing that I'm really passionate about is keeping my finger on the pulse because things are changing so quickly in this world. I mean, a lot of people are saying, "I missed the podcasting thing." And like whether they're right or wrong, it's just kind of the wrong attitude because there's always that next thing that's just right over the horizon. And like people that identify that next thing and they jump on it, boom, they make it happen. So I can tell you for within the past year, I really never took Instagram seriously. It's been around for a long time. I never took it that seriously. But about a year ago, maybe even like eight or 10 months ago, I'm like, "Wow, this is a special platform."
I'm like, "I'm getting a lot of engagements. I'm crossing 100,000 followers." I really am seeing a way for me to get my message out. And even maybe more on a micro message way, like not a long-form podcast, but maybe more like a short-form, one-minute, little inspirational clip, maybe cutting that up into four Instagram stories. I’m seeing great engagement in the direct messages, like another inbox right there with really being able to communicate with people. So that's an area that I'm really seeing is kind of been exploding for me this past year. That's, you asked me two years ago, I'm like, "Now Instagram is for like photographers."
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”