How He Brought the Beauty and Entertainment Worlds Together!
Vincent A. Lanci interviews a different entrepreneur from around the world on each episode. He records interviews in all industries to provide different perspectives. You never know which motivational journey will motivate you most.
Want to know what it’s really like to be an entrepreneur? Well, you came to the right place! Hear real-life, authentic stories and accounts from entrepreneurs each week.
For the 105th episode of the series and 3rd Episode of Season 7, Vincent A. Lanci brings on the incredibly inspiring, Wil Shelton.
This week's guest founded Wil Power Integrated Marketing, or "WPIM", in 1996, as a full-service consumer engagement and experiential marketing company specializing in Urban Beauty Salon/Barber Shop Marketing.
He was a licensed hairstylist with a 25- year background in the beauty business while also owning a hair salon for 10 years. He found that he could easily bring the worlds of entertainment and beauty together, harnessing the power of word of mouth in the African American market.
Now, WPIM is positioned in more than 40 urban markets nationwide with well-established business relationships in over 75,000 African American, Hispanic and general market beauty salon/barber shops.
He also has a powerful story of perseverance as the agency that was nearly lost to Covid-19. The global brands he had been working with which were some of the first small businesses to close when the pandemic hit. This caused his business to reach a screeching to a halt. This caused him to pivot and give back to his communities.
Get ready to level up your business and mindset with Mr. Wil Shelton.
Host Name: Vincent A. Lanci
Guest Name: Wil Shelton
Adventure by MusicbyAden | https://soundcloud.com/musicbyaden
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