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I think it’s safe to say most content creators are using AI for content creation these days.

But I thought I’d go deeper, specifically with how I use it.

There are a few different ‘camps’ when it comes to AI, and some of them are totally over my head.

In other words, I’m not sure I really care how it works, what LLMs are doing, which companies have completed a new round of billions of dollars invested, or whether Nvidia or AMD is producing more chips.

All I care about is how I can use it in my business to do one of two things (I’ll go deeper with each of these below):

• Get clarity and create


• Cut down the time it takes to complete things

I haven’t gotten into much in terms of automations or having AI do tasks I don’t want to do, but that’s mainly because I don’t have a significant need for it right now.

My primary focus with AI right now is on using it for content creation.

I write all of my podcasts, blog posts, and emails. In other words, none of this is generated by AI (probably obvious, but you know what they say about assuming).

I’ve created one post with the help of AI (you can read that here) because I wanted to test creating an outline, seeing what the output was, and then adjusting from there. It was a good experience and process, and I’ll use it again for a couple of more in-depth tutorial posts I’m working on.

For example:

I’m in the process of moving from ConvertKit to beehiiv (at the time of writing this post).

As beehiiv continues to grow, I know a lot more people will be making this move, and I think it’s a great way to get traffic to the site, attract new subscribers (people making this move are definitely my target market), and make some affiliate commissions along the way.

Here’s the prompt I used to start this post:

Good afternoon! I’d love your help writing an epic blog post (that I’ll create a video for as well) on the process of moving an email list, subscribers, newsletter, and automations from ConvertKit to beehiiv. Is this something you can help me with? I want this to be super clear, easy to understand and highly optimized for SEO. I’ll convert the blog post into a PDF that people can download as well. What do you need from me to get started?

By the way, that’s one of my favorite ways to start a conversation with ChatGPT (yes, I call them conversations).

I give simple context about what I want to accomplish, then ask what it needs from me to get started to accomplish what I’ve asked for.

I don’t want to get into the weeds with detailed prompts (I think I may start doing some video on this), but I want to give you an example of how I’m using it) – but the initial question of “what do you need from me” will help you get the best result possible.

OK, let’s look at the first of the two bullets I mentioned first.

Using AI for Content Creation to Gain Clarity and Create

First, I treat ChatGPT (or Chatty as I call her) as more of a partner than a tool, which is why I write in a conversational manner as opposed to simply imputing prompts.

I find the entire process way more enjoyable, and the relational nature works for my brain. So, I talk to ChatGPT rather than dictating to it.

Here are a handful of things I’ve used ChatGPT/AI for this week for clarity and creating content (btw, I use ClaudeAI and have started playing with Gemini. I tend to default to ChatGPT out of habit more than anything).

1. Images: I LOVE using DALL-E inside of ChatGPT. I’m publishing regularly (aiming for daily) on Medium and will create a unique image with DALL-E. I stick with illustration-style images and tend to go for a Pixar look (I have to entertain the kid in me somehow).


2. Lead Magnet: I’m running ads on Facebook via Laurel Portié’s teaching and need to come up with a new lead magnet (she calls them value bombs). My videos are performing well, but no one is asking for the lead magnet. I took my Everything is Content ‘playbook’ (the original 5-part series), uploaded it, and worked with ChatGPT to turn it into something that was more of a workbook.
   
   
   
   • Once I validate that people want this, I’ll add it to my site and integrate it into the welcome sequence for my newsletter.
   
   
   
   


3. Content plan for a client, based on an SEO Ahrefs report: This was pretty genius if I say so myself. I manage content and social for one client. A friend ran an SEO report for me (I don’t have a paid Ahrefs account), so I uploaded the report and asked Chatty to give me 20 blog post ideas based on keywords and a detailed social plan (the prompt was a little more in-depth than that, but you get the idea).


4. Social Media post for LinkedIn: I’ll share more on LinkedIn later (I never thought I’d enjoy that platform, but there is a LOT of opportunity there!)- but I had a hook from a LinkedIn tool (tools below), and asked for help writing a post and bullets for the hook I was using.


5. LinkedIn Carousel, based on a Medium article I wrote: There’s another amazing tool I’m using for carousels, and I wanted to see if ChatGPT would give me better textual output (it did). I pasted the post in and it generated the headline and copy for each slide in the carousel.


6. Podcast meta description: I copy and paste the entire written post into ChatGPT and ask for a 255-character meta description with my keyword (I use this for the ID3 tag for the audio and the SEO description).


7. Custom GPT for Everything is Conten