How Imprint Is Reinventing Credit Cards for Modern Brands | Daragh Murphy
Description
Daragh Murphy is giving brands their own credit-card platform—no legacy bank required.
On this week’s Grit, the Imprint co-founder and CEO traces the leap from being a junior lawyer to closing nine-figure card deals.
He breaks down the hidden economics of credit-card loyalty, the discipline of treating capital “like the last dollar,” and how AI will slash risk-and-support costs.
Guest: Daragh Murphy, CEO & Co-Founder of Imprint
Chapters:
00:00 Trailer
00:48 Introduction
01:30 Actualizing the dream
08:37 Imprint
11:37 Partnerships are massive
16:48 Understand the market
18:42 “Get more, spend more” tradeoffs
23:57 Fishing in the wrong ponds
31:32 Can’t skip work
32:43 Exciting and scary
34:56 Pride and ownership
46:50 The way you spend your day
50:20 New technologies
54:51 Who Imprint is hiring
54:59 What “grit” means to Daragh
55:34 Outro
Mentioned in this episode: Figma, Rippling, H-E-B Grocery Company, LP, Barclays US, IBM, Coinbase, Charlie Munger, Instagram, Hamptons, Google, Nick Huber, Ribbit, Ireland, WeWork, Adam Kim, Amazon, Shopify, Tobias Lütke, Duolingo, Parker Conrad
Links:
Connect with Daragh
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