How Industrial Rents Tripled… Then Collapsed
Update: 2025-12-03
Description
In today’s episode, I sit down with Allen C. Buchanan—industrial real estate advisor, author, speaker, and one of the most respected voices in Southern California industrial—to break down what’s really happening in the Inland Empire and greater SoCal industrial market. We talk about the post-COVID rent surge, the 2022 reset, why tenants with credit are driving the best deals right now, and how brokers can “let the market be the bad guy” when owners are stuck on yesterday’s numbers. We also get into Allen’s book The Sequence and his best commercial real estate secret: strategic networking. Hope you enjoy!
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