In this episode, we dive into the remarkable story of John Paul DeJoria, the man behind two billion-dollar companies: Patron Spirits Co. and John Paul Mitchell Systems. Building one billion-dollar company is rare enough, but John did it twice—and continues to thrive. We'll break down the key traits that set him apart, including his ability to handle rejection, his commitment to producing the best products, and his unique approach to selling. These insights are part of my new book, The 9% Edge, available for pre-order now.

Tune in as we unpack what makes John’s "Edge" so effective and how you can apply these traits to your own business. Whether you're an entrepreneur or a business leader, you'll find actionable insights that can transform your approach today.

If you want to hear more inspiring business breakdowns, don’t forget to leave a comment or review!

0:00- 1:48 Intro

1:49- 8:44 John’s Backstory

8:45-10:15 Partnership

10:16:13 :20 Rejection

13:21-15:33 Excellent Product

15:34- 17:00 Customer Retention

17:00-17:38 End

https://www.candyvalentino.com/

------------------------------------------------

Pre-Order My New Book: The 9% Edge

Founders:https://foundersorganization.com/ 

-------------------------------------------------

Sponsored by: 

Trainual: Visit https://trainual.com/ Make onboarding, training, & knowledge transfer easier and better than ever with Trainual. 

Advantage Gold: Visit https://www.advantagegold.com/ Advantage Gold takes pride in helping our clients and investors add physical precious metals inside their IRAs every year.

Land Rover: Go to https://www.landroverusa.com/ The most desirable luxury SUVs

------------------------------------------------

Subscribe To The Podcast Here:

Apple: http://apple.co/candyvalentino 

Spotify: https://open.spotify.com/show/0BX6WSAqBCUkhnRNxqaPAH?si=dHR7kSlnTtyIkVcionQ2fQ&nd=1

YouTube:

www.youtube.com/channel/UCigB0JiMAnkyrN5auGcsVVA/?sub_confirmation=1

------------------------------------------------

Connect With Me:

Facebook: https://www.facebook.com/candyvalentinoofficial/

Instagram: https://www.instagram.com/candyvalentino/

LinkedIn: https://www.linkedin.com/in/candyvalentino/

TikTok: https://www.tiktok.com/@candyvalentino

YouTube: www.youtube.com/channel/UCigB0JiMAnkyrN5auGcsVVA/?sub_confirmation=1

Learn more about your ad choices. Visit podcastchoices.com/adchoices