How Josh Talks went viral in India? ft. Co-founder, Supriya Paul
Description
Would you dare to create a TEDx version from scratch for the Indian audience
-Right out of college?
-Without any good-paying job?
-And living on a shoestring budget?
Well, that's the story of Supriya Paul, Co-founder, Josh Talks, and the guest of this week’s episode of 100x Entrepreneur.
She along with her Co-Founder, Shobhit Banga started Josh Talks in 2015, with a vision to bring access to the right role models for the audience in Tier-II & Tier-III cities.
She wanted to create an Indian version of TEDx, that could be accessible in multiple regional languages and bring such stories on the platform which could be easily relatable by their Indian youth.
Today Josh Talks has grown leaps and bounds and some of its milestones include -
# 2000+ stories
# 10 vernacular languages
# No-cost career-guidance under Josh Kosh to 500000+ people/month
# 1 Mn+ app installs & 100k+ paid users of their e-learning platform, Josh Skills
During the podcast, Supriya talks about her journey of building and growing Josh Talks over the years and also shares her insights on what keeps her team aligned and focused on delivering their best.
Notes -
02:18 - Starting Josh Talks straight out of college
05:27 - Revenue growth over time
10:13 - “I think vulnerability & purity in storytelling is what has gotten us this far.”
11:52 - What works on YouTube: Consistency, Authenticity, & Packing as per its algorithm
14:55 - Moments of self-doubt
20:11 - Core metrics for Josh: Talks, Skills & Kosh
24:12 - Business targets over the next 2-3 years
25:23 - Hiring & retaining quality talent
26:01 - All You Need is Josh: Inspiring Stories of Courage and Conviction in 21st Century India
27:58 - Defining work-culture & core values at Josh Talks
29:25 - Strengths & weakness of both the co-founders
31:26 - Connecting with Ankur Warikoo as Mentor & Investor
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